This is the superb article must read. I have been using Ecover and Dr. Bronners. As I tell my patients repeatedly, that estrogen dominance (hormonal imbalance) does not come in one day but accumulative effects and one day boom! The perfect storm hit. Anything you use every single day, like water (filter), cutting board, toothpaste, cosmetics, detergent, shampoo, soap etc… along with once a month item like hair coloring – it will be wise to check what you are using.